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5 Best Tools to do a Workplace Climate Research

Studies have shown that once employees feel satisfied in their jobs, productivity generally increases, and dissatisfied employees can hurt a company’s bottom line.

When the employees are engaged, their heads and hearts are also engaged. As a result, they put forth more effort than the competitors’ employees. Moreover, engaged employees treat the company’s resources as if they have a personal stake in the company. Engaged employees lead to satisfied customers, which leads to business success, some examples of organizations are: Southwest Airlines, Apple, and Nordstrom store. They highlight or show the connection between an engaged employee and customer satisfaction.

"89 percent of bosses believe employees quit because they want more money"

Organizational climate is one of the most important ways of measuring employee engagement, and many companies try to engage their employees by increasing their wages or providing courses, extending benefits, or even rewarding them with travel or gift cards. However, what many companies do not know is how the climate is in the workplace and how happy are the people at work. According to Forbes, many leaders believe that people leave jobs for financial reasons, “89 percent of bosses believe employees quit because they want more money” (David Sturt, 2018). One of the easiest and cheapest ways to get this answer is by doing quick and reasonable climate research using a website to do that.

One of the best ways to know how the satisfaction of your staff is and ask them a question. By creating online surveys and distributing to your entire team, you will be able to get excellent information on how your team's organizational climate is going.

1. SurveyMonkey

This platform is the most well known in the kingdom of online survey tools, it provides a customizable survey, with a free platform and a suite of paid back-end plans that include templates, data analysis, bias elimination, and data representation tools. In this platform, you can “choose from 15 different question types, including multiple-choice, text box, Net Promoter Score, and A/B comparisons” (SurveyMonkey, 2018). They offer you more than 1,600 templates to prepare your survey, including an employee engagement questions template.

2. Google Surveys

This website is one of the best online search tools available on the market today. This Google platform provides “the best tools to get fast, reliable insights from real people across the web – allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand” (Google, 2018). This platform offers you nine different question types, including text and multiple choice.

3. Typeform

This Barcelona-based online software promises a differentiated user experience in an online search tool, which provides, according to the company, more responses from its users. They promise you “stand out from the crowd. Make beautiful forms that match your company style and uphold your brand values” (Typeform, 2018). The questionnaires are pretty, and this is one of the great features to find in a free version, they offer unlimited questions and answers.

4. Zoho Survey

This online survey tool is part of a more magnificent suite of cloud-based applications, the Zoho Office Suite. They provide users with a customizable survey in an unlimited free account. However, you will take more advantages from the paid version. The platform is designed for different kinds of screen sizes and “every survey you make is automatically optimized for mobile, freeing your audience to respond anywhere, from any mobile device” (Zoho Corporation Pvt. Ltd., 2018).

5. Google Forms

Google Forms is another option from Google that offers you a free online survey that provides an easy way to launch research. Your survey responses are automatically saved to spreadsheets or viewed in charts in real-time provided by the platform. Another advantage of this platform is that you can format your search in a shared way, as well as other Google tools such as Docs, Sheets, and Slides.

Choosing the best online search platform will depend on your needs, as you plan to format your questions and the size of your search. Google Forms is 100% free and easy to use, Typeform prioritizes the look of search and SurveyMonkey for ease of formatting. However, regardless of the tool chosen, you should always consider how best to format your questions according to your audience.


Andre Havro, MBA

Havro helps young talents and entrepreneurs worldwide take their vision to new heights through his Digital Marketing Mentoring Program. He is a pioneer in the digital industry, a serial entrepreneur, and a marketing mentor who specializes in marketing strategy, branding, and digital marketing with over 25 years of experience on both the client and agency sides.


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