Your business grew.
The way you run it didn't.
What worked when your business was smaller may be holding it back today.
Marketing gets postponed. Your CRM is underused. Repetitive tasks waste time. Opportunities don't get implemented. And too many decisions still depend on you. You know things could work better; you just don't have the time or senior team to fix everything yourself.
How I Help
Businesses Grow
I work alongside business owners and founders to identify what’s blocking growth, decide what should happen next, and help make it happen.
You run the business.
I help you make it run better and grow.
I’m not here to tell you what to do.
Advice is easy. Making things happen is harder.
Traditional consultants can diagnose a problem and recommend a solution. Agencies can execute campaigns. Full-time senior executives can provide leadership and ownership.
But growing businesses don’t always need, or can justify, another full-time executive. And sometimes they need more than advice or another supplier. They need someone experienced enough to see the bigger picture and hands-on enough to get involved.
That’s the space I work in.
I can work directly with you, guide your existing team, coordinate specialized partners, or become an extension of your business when you don’t have the senior resources internally.
I don’t advise from the sidelines. I get inside the problem and work alongside you to solve it.
Diagnose First.
Strategize Later.
It’s a simple principle I’ve followed throughout my career:
Don’t prescribe before you understand the problem.
Before recommending another campaign, CRM, AI tool, automation or growth tactic, I want to understand what’s actually happening inside the business.
That means looking at the evidence.
Data. Customers. Financial and business performance. Marketing. CRM. Processes. Technology. People.
The exact scope depends on the problem we’re trying to solve.
Because the most obvious problem isn’t always the real one.
Every business is different.
But some problems show up again and again.
Acquisition means little if customers disappear.
The problem may be your CRM. Customer experience. Follow-up. Lifecycle communication. Internal processes. Retention strategy. Or simply that nobody owns it.
I’ll help you understand where customers are being lost, why it’s happening, and what we can do about it.
Keep more customers. Build more value from the ones you already have.
Before spending more on advertising, we need to understand the market.
Who should buy from you? Why should they choose you? How are competitors winning? Which channels make sense? Where is your acquisition funnel breaking?
I combine market analysis, positioning, marketing strategy, customer acquisition, data and hands-on execution to build a practical path to growth.
Don’t just spend more. Grow smarter.
People copying data between systems. Reports built manually. Repetitive emails. Processes living in someone’s head. Software you’re paying for but barely using.
Small inefficiencies become expensive as a business grows.
I look at workflows, systems, AI, and automation to reduce repetitive work, improve processes, and give your team more time for the work that actually requires people.
A better business isn’t just bigger. It’s more efficient.
A new product. A new service. A new market. Maybe an entirely new business.
An idea isn’t a go-to-market strategy.
I can help evaluate the opportunity, understand the market, define positioning, develop the strategy, establish the roadmap and stay involved through execution and optimization.
From opportunity to plan. From plan to market.
I’ve spent my career making things happen.
GROW
Israel Magen Fund of Canada
I helped build the marketing and operational infrastructure of a growing national charity—from donor acquisition and CRM to retention, automation, digital marketing and internal processes.
The organization grew from inception to more than $4.5 million in fundraising, while maintaining a lean operating structure.
BUILD
DHSFlats
As co-founder, I experienced growth from the owner’s side of the table. We built the operation from zero to 48 properties in two years, while increasing bookings by 78% in the first year and 130% in the second.
Growth wasn’t an abstract strategy.
We had to build the systems and operations to support it.
OPTIMIZE
Sony Electronics
At Sony, I worked across marketing, trade marketing and competitive intelligence in a complex global retail environment. One geomarketing initiative connected market intelligence with retail execution and generated R$16 million in 8 weeks.
The lesson was simple:
Data becomes valuable when you turn it into action.
MAKE IT HAPPEN
Across 20+ years
From building one of Brazil’s early digital agencies to managing brands, teams, technology, campaigns and operations across different industries and countries, my career has never been limited to recommending what someone else should do.
I build. I implement. I optimize. I execute.
Brands I Worked With
Andre was a regular prize winner in Sony as he has constantly achieved goals in the marketing team. His dedication and contribution made Sony Brazil grow sales twice in 3 years. Andre led the sales team with passion, intelligence, and a challenger's spirit to strive for big goals.
Ryuji (Ron) Tsutsui
President of Sony Electronics
2009 - 2012 (Brazil)
Andre is a highly talented digital marketer and a great team player. His attention to detail and project mgmt skills are second to none.
Andre is extremely positive and brings a can-do attitude to every project, setting an example for his team to follow.
Stephen Coakley
Head of Global Marketing at Resulta.com
(Canada)
Through Andre's guidance, we created a multiple-platform approach to our marketing using a variety of avenues with positive results. He curated our approach, strategy, and content to keep our audience engaged while ensuring we were planning for the future.
Product Mgmt, Comm. & Training at Medida.com (Spain)
What can I say? Andre pinpointed one crucial point in my current experience, which I lacked! Andre is the type of mentor who can discover the deepest weakness and kindly guide you in the right direction—highly recommended.
Yang Tang
UX Designer at U of Delaware
Mentored at ADPList (Canada)
Andre is an engaged and intelligent marketing professional. He possesses a love for collaboration and provides a welcoming environment for teamwork. I would gladly work with Andre on any future projects.
Ian Keleher
Director of Sales & Client Eng. at Brand&Mortar (Canada)
Andre and I worked side-by-side. He brought exceptional digital marketing leadership and experience to our team and was always willing to take the time to support his teammates. His work's speed and quality consistently blew me away.
Jillian Robinson
Director, Global Comm. and Events at Dash Hudson (USA)
Andre is the kind of mentor who, you sense, has forgotten more about marketing than you could ever hope to learn, even if you had several lifetimes at your disposal! He's insightful, generous with his time, and possesses a knack for unlocking breakthroughs in your mind by sharing ideas resulting from decades of experience.
Sean Atkinson
Marketing Data Analyst at MMK Marketing
Mentored at ADPList (Canada)
Two ways to work together.
Whether you need clarity on what to do next or someone experienced to help make it happen, we start with your business—not a predetermined solution.
Business
Growth Diagnosis
Find out what's really holding your business back.
A focused 2–3 week engagement designed to uncover what's working, what's getting in the way of growth, and where you should focus next.
I work with you and your key stakeholders, analyze the data and areas of the business relevant to the challenge, and separate symptoms from the problems that actually need solving.
You receive a written Executive Business Growth Diagnosis, clear priorities, recommended KPIs and a practical 90-day roadmap, followed by a working session to discuss the findings and next steps.
Best For
Business owners who know something needs to change but want evidence and clarity before investing more time or money.
Outcome
Know what matters, what to do next, and why.
Hands-On Business
Growth Partnership
Let's turn the plan into action.
An ongoing engagement to turn priorities into action, solve the problems holding your business back, and create measurable progress. I work alongside you and your team, bringing senior direction and hands-on execution to the areas that matter most—from growth and retention to CRM, automation and processes.
You get reserved senior capacity each month, practical execution and ongoing optimization without the cost or commitment of adding another full-time executive.
Best For
Growing businesses that need senior direction and hands-on execution but aren't ready for another full-time executive.
Outcome
Priorities become projects. Projects become results.