Hello! I'm Andre Havro
Check out my articles published at Digital Agency Network - DAN
I help people and brands to grow their reputations, revenues, and social impact
I'm an internet pioneer specializing in marketing and branding strategy with digital and beyond-the-line experience on both the client and agency sides.
With over 25 years of experience in marketing and branding strategy, I have been at the forefront of digital communication since the dial-up age. In 1996 I founded one of the first digital marketing agencies in Brazil and co-founded the Association of Information Technology Companies - AETI, which helped to professionalize and qualify IT service companies in the late 90s.
I have worked in various positions in the median and multinational companies' marketing departments. In 2014 I founded my own vacation rental startup to help cottage owners generate income from their properties. I have also been a columnist for the Digital Agency Network from 2018 to 2020.
A commitment to results, innovation, and professionalism has characterized my career. I have worked hard to stay at the forefront of digital trends and have used my knowledge to create successful strategies for clients on both the client and agency sides.
My involvement in organizations such as the Association of Information Technology Companies – AETI, Digital Agency Network, NPB - Brazilians' Networking Group (Canada), and MentorCruise demonstrates my commitment to developing the digital marketing industry since the 90s.
Honors & Awards
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Outstanding Employee at Sony Electronics for two years (2010, 2011).
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Best student of the year at CEDEPE Business School - TOP MBA Award (2011).
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SONY CPG Award - Best Project of the Year for Sony Audio (2009)
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Winner of the iBest Awards. Best website of the year with TIM Telecom (2002).
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2nd place in the national ranking of the best agencies in Brazil (2002).
LinkedIn Recommendations
"Andre was a regular prize winner in Sony Brasil as he has constantly achieve goals in sales team. His dedication and contribution made Sony Brasil to grow sales twice in 3 years. Andre led sales team with passion, intelligence and challenger's spirit to strive for big goals. I wish Andre taking numerous leading position in Sales/Marketing field as well as management."
Ryuji(Ron) Tsutsui
President Sony Brasil, 2009 - 2012
Work Experience
My work experience is diverse and includes:
Heavy Industry
Construction
Corporate
Real Estate | Law | No-Profit | Cannabis
Tech
CPG | Automotive | Sports Betting
Retail
Pharmacy | Beauty | Food | Beverage | Optic
Tourism & Hospitality
Hotels | Event Venues | Amusement Park
Brands I've Worked With
Exceptional clients that I'm proud to work with and develop marketing and advertising strategies:
Second Cup Coffee Co.
A Canadian restaurant chain which more than 190 cafes nationwide
As a senior strategist at Brand&Mortar, I actively participated in the name change and rebranding project of Second Cup Ltd. to Aegis Brands Inc. Working together with cross-functional teams; I led the project to define the new corporate name, created the brand identity, and develop the digital presence of the new holding company.
My leadership and marketing expertise was instrumental in the success of the go-to-market project for Aegis Brands, which now operates as a diversified portfolio of brands in the food service, coffee, and cannabis sectors.
Sony Electronics
A Japanese multinational conglomerate
Tim Telecom
The largest Italian telecommunications services provider in revenues and subscribers
Palmer's Canada
One of the longest-standing proprietors of skin and hair care products in the US
As a leader in the US skincare industry, E.T. Browne Drug Co., Inc. encountered obstacles when entering the Canadian market. I spearheaded multiple e-commerce campaigns for the brand, one of which yielded remarkable outcomes. Targeting older Canadian customers and baby boomers, our campaign emphasized high-performance anti-aging products.
We successfully amplified brand visibility and fostered customer connections by implementing programmatic ads, PPC, and micro-influencers. The campaign garnered over 1 million impressions, generating qualified leads, and achieved an ROI of over 30%, resulting in significant sales growth in the face care product line.
PepsiCo
An American multinational food, snack, and beverage corporation
Gama Italy Professional
Premier hair products present in over 50 countries worldwide
DuFry AG
A global travel retailer with operations in 64 countries
Avanza Sports - Real Madrid CF
A global sports company with a direct presence in 13 countries
Memories
With over 25 years of experience in communication and marketing, I have led numerous projects on both the client and agency sides. As a firm believer in the importance of memory, I understand that it serves as the storage of information and facts acquired through our lived experiences.
Below, you will find a selection of my notable works.
