Oh, hi.

Me, in short

I believe marketing transcends sales—it’s the art of forging meaningful connections that drive measurable growth.

This principle has fueled my 25-year career across three continents, guiding me from pioneering digital agencies in Brazil to executing global campaigns and leading high-impact non-profit initiatives. I am a proven leader in digital strategy, trade marketing, and audience expansion, dedicated to transforming market trends into tangible business success.

I specialize in growth marketing, lifecycle marketing, CRM strategy, and revenue operations across nonprofit organizations, global brands, agencies, startups, and digital-first businesses.

SELECTED IMPACT
• Scaled nonprofit revenue from launch to $4.5M+
• Built donor ecosystem supporting 6,000+ unique donors
• Managed omnichannel campaigns across 5+ countries
• Led lifecycle programs reaching 1.5M+ subscribers
• Generated 580% traffic growth using AI-powered social listening

Throughout my career, I have built and scaled omnichannel marketing ecosystems focused on customer acquisition, retention, engagement, and operational growth. My experience combines GTM strategy, performance marketing, CRM, lifecycle automation, conversion optimization, and AI-driven marketing workflows.

I have led national trade marketing and retail growth initiatives for brands including Sony Electronics and GA.MA Italy, managing large-scale activation programs, retail expansion strategies, experiential campaigns, and sales enablement operations.

In agency and consulting environments, I directed integrated campaigns across paid media, lifecycle marketing, email marketing, customer engagement, analytics, and digital transformation initiatives across North America, Europe, Australia, and Latin America.

In the nonprofit sector, I helped scale a Canadian charitable organization from launch to more than $4.5M in fundraising, leading donor acquisition and retention, operational workflows, AI-enabled automation systems, and omnichannel engagement strategies.

As an entrepreneur, I co-founded and scaled digital-first businesses focused on hospitality, OTA optimization, e-commerce, and performance marketing, building operational systems aligned with scalable customer acquisition and retention.

Alongside my executive work, I mentor marketers globally and author books focused on email marketing, customer engagement, and growth strategy, including Email Marketing Strategy Domination, which ranked among Amazon's top gifted business books. In 2024, I was recognized by ADPList as one of the Top 50 Digital Marketing Mentors worldwide.

I believe modern marketing is not about becoming “just another digital marketer.” It is about understanding marketing fundamentals and applying them strategically in a rapidly evolving digital and AI-driven environment.

Always open to connecting about growth strategy, lifecycle marketing, omnichannel customer engagement, digital transformation, and AI-enabled marketing operations.

Audio Resume

Professional Experience

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Honours & Awards

Named a Top 50 ADPList Digital Marketing Mentor out of 20,000 mentors worldwide (2024).
Received ZAKA Iron Swords Medal for contributions to Israel’s life-saving mission (2024).
Recognized as an Outstanding Employee at Sony Electronics for two years (2010, 2011).
Awarded Best Student of the Year at CEDEPE Business School – TOP MBA Award (2011).
Winner of the SONY CPG Award for Best Project of the Year for Sony Audio (2009).
Winner of three iBest Awards (1998–2002).
Achieved 2nd place in the national ranking of the best agencies in Brazil (2002).

Andre was a regular prize winner in Sony Brasil as he has constantly achieve goals in sales team.

His dedication and contribution made Sony Brasil to grow sales twice in 3 years.

Andre led sales team with passion, intelligence and challenger's spirit to strive for big goals. I wish Andre taking numerous leading position in Sales/Marketing field as well as management.

Ryuji(Ron) Tsutsui

President Sony Brazil

2009 - 2012

Andre is an immensely talented digital marketer and a great team player. His willingness to immerse himself in new markets, verticals and lines of business was a great example to set for the broader team and the results he has achieved are a testament to those efforts.

Andre is extremely positive and brings a can-do attitude to each and every project and as such sets the example for his team to follow.

Stephen Coakley

Head of Marketing

at Resulta

Havro is a versatile and impressive professional. His work in marketing and communication is enhanced by expertise in digital projects, which takes his planning and management beyond what is expected from traditional concepts in the field.

Two characteristics are evident in his daily professional life: organization and know-how. It is excellent to work with someone who is always seeking applied knowledge and values a good workflow.

Fernando Holanda

Secretary‑General and International Affairs Advisor

Working with Andre has been a real pleasure, and a constant flow of creativity, consistency and hard work that paid off! He joined the project I lead to streamline and oversee our non-search marketing activity, and his energy and dedication were a complete revolution: he took the time to strategise, advise, direct and, more significantly, coach me and my team. His expertise had direct results in a couple of months, helping me achieve results that were “firsts” in our company.

Elena Martín Ruiz

Ex- Disney, Warner Brothers
& eOneEle

I've had the pleasure of working closely with Andre for over 3 years. Throughout his tenure, Andre demonstrated exceptional leadership and expertise in brand and community management. He consistently delivered outstanding results and showed unwavering dedication to his role. I highly recommend Andre for any role that requires a talented and results-driven digital marketing professional. He would undoubtedly be a valuable addition to any team.

Jamison McArthur

Head of Performance
Marketing & Media

Andre is a true professional. His knowledge, work ethic, and motivation to deliver the best results to his clients and brand are truly motivating. He is a great coworker and cares for the people he works with. He builds strong relationships with both coworkers and clients alike. He will quickly become an asset to any team he joins. He brings a diverse skill set and can wear many different hats. Andre is a true digital marketer, loves the industry, and is a truly great professional.

Lael Reiken

Operations Director
at Brand & Mortar

Pioneering Digital Marketing in Brazil (1996–2003)

My career began by seizing the nascent opportunity of the digital revolution in Brazil:

Founder, Inovação Comunicação Interativa: I established one of Brazil’s first digital marketing agencies. Our innovative, data-driven strategies quickly earned national recognition, culminating in five national iBest Awards and securing our position as the country's second-best digital agency.
Co-founder, AETI: Simultaneously, I co-founded an organization to professionalize IT service companies during the late '90s, an experience that instilled essential agility and foresight needed in a rapidly evolving digital landscape.
Trade Marketing Leadership: Transitioning to GAMA Italy Professional, I led a regional trade marketing team, developing strategies that significantly boosted sales and reinforced the critical link between deep market understanding and business performance.

Driving Brand Growth and Digital Excellence (2003–2015)

I leveraged early successes to drive significant results for major brands:

Digital Marketing Director & Co-Owner, Icorp: I returned to digital to design high-impact campaigns for major clients, including TIM Brasil, Beach Park, and Dufry. My focus on results-oriented strategy strengthened their online presence and delivered verifiable growth.
Trade Marketing Manager, Sony Electronics (National Role): From 2008 to 2015, I managed a national team of over 400 brand ambassadors. I delivered three consecutive years of sales growth and launched an innovative geo-targeting strategy that positioned Sony Brazil as one of the company’s top-performing markets worldwide.
Entrepreneurial Leadership: In 2015, I shifted gears to become a franchisee and Regional Marketing Director with MyShoes (Arezzo & Co.), successfully ensuring that marketing strategies were locally optimized, driving both sales and crucial brand consistency across two store locations.

Global Expansion and Thought Leadership (2017–Present)

Since moving to Canada, I have expanded my focus to global strategy, thought leadership, and non-profit impact:

Senior Marketing Strategist & Project Manager, Brand & Mortar: I guided established brands, including Palmer’s, Second Cup, Fellowes, and Rhoziva, in establishing or expanding their Canadian market presence. By streamlining project management and leading strong campaigns, I enhanced client results and contributed directly to the agency's growth and reputation.
Global Community Management Director, Resulta: I led the execution of complex, multi-channel campaigns (email marketing, CRM, influencer marketing, and DSP ads) to expand audiences across key international markets (Australia, UK, USA, Spain, Brazil, and Canada), positioning Resulta as a leader in global lead generation.