Oh, hi.

Me, in short

I believe marketing transcends sales—it’s the art of forging meaningful connections that drive measurable growth.

This principle has fueled my 25-year career across three continents, guiding me from pioneering digital agencies in Brazil to executing global campaigns and leading high-impact non-profit initiatives. I am a proven leader in digital strategy, trade marketing, and audience expansion, dedicated to transforming market trends into tangible business success.

I’m a strategic marketing and growth leader with 20+ years of experience building brands, driving customer acquisition, and leading digital transformation across diverse industries. Throughout my career, I’ve managed multimillion-dollar budgets, led cross-functional teams, and delivered comprehensive full-funnel strategies that strengthen brand positioning, enhance performance, and drive revenue growth.

My background includes leading national trade marketing for major consumer brands, developing global go-to-market plans, and managing omnichannel campaigns across North America, LATAM, and international markets. I’m recognized for combining creativity with analytical discipline, transforming consumer insights, data, and market trends into actionable, measurable strategies that drive sustained business growth.

As a mentor and leader, I build high-performing teams, foster innovation, and create environments where experimentation, collaboration, and continuous improvement thrive. I bring a global, adaptable perspective to every challenge and enjoy helping brands evolve, scale, and deliver meaningful customer experiences.

Always open to connecting about marketing, strategy, leadership, and emerging digital trends.

Audio Resume

Professional Experience

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Honours & Awards

Named a Top 50 ADPList Digital Marketing Mentor out of 20,000 mentors worldwide (2024).
Received ZAKA Iron Swords Medal for contributions to Israel’s life-saving mission (2024).
Recognized as an Outstanding Employee at Sony Electronics for two years (2010, 2011).
Awarded Best Student of the Year at CEDEPE Business School – TOP MBA Award (2011).
Winner of the SONY CPG Award for Best Project of the Year for Sony Audio (2009).
Winner of three iBest Awards (1998–2002).
Achieved 2nd place in the national ranking of the best agencies in Brazil (2002).

Andre was a regular prize winner in Sony Brasil as he has constantly achieve goals in sales team.

His dedication and contribution made Sony Brasil to grow sales twice in 3 years.

Andre led sales team with passion, intelligence and challenger's spirit to strive for big goals. I wish Andre taking numerous leading position in Sales/Marketing field as well as management.

Ryuji(Ron) Tsutsui

President Sony Brazil

2009 - 2012

Andre is an immensely talented digital marketer and a great team player. His willingness to immerse himself in new markets, verticals and lines of business was a great example to set for the broader team and the results he has achieved are a testament to those efforts.

Andre is extremely positive and brings a can-do attitude to each and every project and as such sets the example for his team to follow.

Stephen Coakley

Head of Marketing

at Resulta

Havro is a versatile and impressive professional. His work in marketing and communication is enhanced by expertise in digital projects, which takes his planning and management beyond what is expected from traditional concepts in the field.

Two characteristics are evident in his daily professional life: organization and know-how. It is excellent to work with someone who is always seeking applied knowledge and values a good workflow.

Fernando Holanda

Secretary‑General and International Affairs Advisor

Working with Andre has been a real pleasure, and a constant flow of creativity, consistency and hard work that paid off! He joined the project I lead to streamline and oversee our non-search marketing activity, and his energy and dedication were a complete revolution: he took the time to strategise, advise, direct and, more significantly, coach me and my team. His expertise had direct results in a couple of months, helping me achieve results that were “firsts” in our company.

Elena Martín Ruiz

Ex- Disney, Warner Brothers
& eOneEle

I've had the pleasure of working closely with Andre for over 3 years. Throughout his tenure, Andre demonstrated exceptional leadership and expertise in brand and community management. He consistently delivered outstanding results and showed unwavering dedication to his role. I highly recommend Andre for any role that requires a talented and results-driven digital marketing professional. He would undoubtedly be a valuable addition to any team.

Jamison McArthur

Head of Performance
Marketing & Media

Andre is a true professional. His knowledge, work ethic, and motivation to deliver the best results to his clients and brand are truly motivating. He is a great coworker and cares for the people he works with. He builds strong relationships with both coworkers and clients alike. He will quickly become an asset to any team he joins. He brings a diverse skill set and can wear many different hats. Andre is a true digital marketer, loves the industry, and is a truly great professional.

Lael Reiken

Operations Director
at Brand & Mortar

Pioneering Digital Marketing in Brazil (1996–2003)

My career began by seizing the nascent opportunity of the digital revolution in Brazil:

Founder, Inovação Comunicação Interativa: I established one of Brazil’s first digital marketing agencies. Our innovative, data-driven strategies quickly earned national recognition, culminating in five national iBest Awards and securing our position as the country's second-best digital agency.
Co-founder, AETI: Simultaneously, I co-founded an organization to professionalize IT service companies during the late '90s, an experience that instilled essential agility and foresight needed in a rapidly evolving digital landscape.
Trade Marketing Leadership: Transitioning to GAMA Italy Professional, I led a regional trade marketing team, developing strategies that significantly boosted sales and reinforced the critical link between deep market understanding and business performance.

Driving Brand Growth and Digital Excellence (2003–2015)

I leveraged early successes to drive significant results for major brands:

Digital Marketing Director & Co-Owner, Icorp: I returned to digital to design high-impact campaigns for major clients, including TIM Brasil, Beach Park, and Dufry. My focus on results-oriented strategy strengthened their online presence and delivered verifiable growth.
Trade Marketing Manager, Sony Electronics (National Role): From 2008 to 2015, I managed a national team of over 400 brand ambassadors. I delivered three consecutive years of sales growth and launched an innovative geo-targeting strategy that positioned Sony Brazil as one of the company’s top-performing markets worldwide.
Entrepreneurial Leadership: In 2015, I shifted gears to become a franchisee and Regional Marketing Director with MyShoes (Arezzo & Co.), successfully ensuring that marketing strategies were locally optimized, driving both sales and crucial brand consistency across two store locations.

Global Expansion and Thought Leadership (2017–Present)

Since moving to Canada, I have expanded my focus to global strategy, thought leadership, and non-profit impact:

Senior Marketing Strategist & Project Manager, Brand & Mortar: I guided established brands, including Palmer’s, Second Cup, Fellowes, and Rhoziva, in establishing or expanding their Canadian market presence. By streamlining project management and leading strong campaigns, I enhanced client results and contributed directly to the agency's growth and reputation.
Global Community Management Director, Resulta: I led the execution of complex, multi-channel campaigns (email marketing, CRM, influencer marketing, and DSP ads) to expand audiences across key international markets (Australia, UK, USA, Spain, Brazil, and Canada), positioning Resulta as a leader in global lead generation.