Oh, hi.

Me, in short.

I believe great marketing starts with understanding people, solving real business problems, and turning good ideas into measurable growth.

I'm a curious, consumer-focused marketing leader who combines strategic thinking with hands-on execution. With 15+ years of experience across global brands, agencies, retail, entrepreneurial ventures, and nonprofit organizations, I've worked at the intersection of product strategy, consumer insights, go-to-market, digital innovation, and commercial growth.

At Sony Electronics, I progressed through Trade & Experiential Marketing, Competitive Intelligence, and National Trade Marketing. I worked closely with Product, Sales, and retail partners on product launches, positioning, channel strategy, and retail execution across multiple consumer electronics categories and more than 6,000 retail locations.

After moving to Canada, I continued building that experience across agency and marketing leadership roles. At Brand & Mortar, I developed marketing strategies for Canadian and U.S. consumer brands. At Resulta, I progressed from Digital Marketing Manager to Senior Marketing Manager, leading international growth and customer acquisition initiatives for 17 brands reaching more than 1.5 million subscribers across multiple markets.

Today, as Head of Marketing and Operations at Israel Magen Fund of Canada, I lead marketing, communications, digital strategy, and operations. Since joining in 2023, I've helped grow the organization from its early stages to more than $5 million in cumulative fundraising revenue and a donor base of over 8,000.

Entrepreneurship has also shaped the way I work. I've built businesses, managed P&L, and worked directly with pricing, merchandising, ecommerce, customer acquisition, and operations. Those experiences taught me that marketing strategy needs to deliver results in the real world, not just look good in a presentation.

Outside my full-time professional role, I dedicate personal time to writing and mentoring. I'm the author of three marketing books, a former postgraduate marketing instructor at Centennial College, and an active mentor through ADPList and the American Marketing Association.

Technology will keep changing how we market. But understanding customers, creating value, measuring what matters, and executing well will always be the foundations of sustainable growth.

Honours & Awards

Top 50 Digital Marketing Mentor Worldwide, ADPList — 2024 & 2026
Recognized among the Top 50 Digital Marketing Mentors from a global community of 20,000+ mentors.
Iron Swords Medal, ZAKA Search & Rescue — 2024
Recognized for contributions to ZAKA’s life-saving mission in Israel.
Outstanding Performance Professional, Sony Electronics — 2010 & 2011
Recognized for outstanding professional performance in two consecutive years.
TOP MBA Award – Best Student of the Year, CEDEPE Business School — 2011
CPG Award – Best Project of the Year, Sony Electronics — 2009
Recognized for the Sony Audio project.
iBest Awards, Inovação Comunicação Interativa — 1998–2002
Winner of five national iBest Awards.
Revista da Criação National Agency Ranking — 2002
Inovação Comunicação Interativa ranked #2 nationally among Brazilian agencies.

LinkedIn Recommendations

Andre was a regular prize winner in Sony Brasil as he has constantly achieve goals in sales team.

His dedication and contribution made Sony Brasil to grow sales twice in 3 years.

Andre led sales team with passion, intelligence and challenger's spirit to strive for big goals. I wish Andre taking numerous leading position in Sales/Marketing field as well as management.

Ryuji(Ron) Tsutsui

President Sony Brazil

2009 - 2012

Andre is an immensely talented digital marketer and a great team player. His willingness to immerse himself in new markets, verticals and lines of business was a great example to set for the broader team and the results he has achieved are a testament to those efforts.

Andre is extremely positive and brings a can-do attitude to each and every project and as such sets the example for his team to follow.

Stephen Coakley

Head of Marketing

at Resulta

The experience and knowledge I gained during the years I worked with Andre have undoubtedly contributed to my professional growth and will continue to have a strategic impact on my career.

Andre is an outstanding professional who brings innovative ideas and has a remarkable ability to share his knowledge. He is someone I would definitely welcome the opportunity to work with again.

Raoni Neumann

Director, Tim Hortons & Firehouse Subs Latam & the Caribbean

Havro is a versatile and impressive professional. His work in marketing and communication is enhanced by expertise in digital projects, which takes his planning and management beyond what is expected from traditional concepts in the field.

Two characteristics are evident in his daily professional life: organization and know-how. It is excellent to work with someone who is always seeking applied knowledge and values a good workflow.

Fernando Holanda

Secretary‑General and International Affairs Advisor

Andre and I worked side-by-side at Resulta where we each managed a portfolio of brands. He brought exceptional digital marketing leadership and experience to our team and was always willing to take the time to support his teammates.

I was consistently blown away by both the speed and quality of his work. I learned a tremendous amount from him and he was a sincere pleasure to work with.

Jillian Robinson

Director of Digital Marketing
at Resulta

Working with Andre has been a real pleasure, and a constant flow of creativity, consistency and hard work that paid off! He joined the project I lead to streamline and oversee our non-search marketing activity, and his energy and dedication were a complete revolution: he took the time to strategise, advise, direct and, more significantly, coach me and my team. His expertise had direct results in a couple of months, helping me achieve results that were “firsts” in our company.

Elena Martín Ruiz

Senior Product Manager
at Medida

I've had the pleasure of working closely with Andre for over 3 years. Throughout his tenure, Andre demonstrated exceptional leadership and expertise in brand and community management. He consistently delivered outstanding results and showed unwavering dedication to his role. I highly recommend Andre for any role that requires a talented and results-driven digital marketing professional. He would undoubtedly be a valuable addition to any team.

Jamison McArthur

Head of Performance
Marketing & Media

Andre is a true professional. His knowledge, work ethic, and motivation to deliver the best results to his clients and brand are truly motivating. He is a great coworker and cares for the people he works with. He builds strong relationships with both coworkers and clients alike. He will quickly become an asset to any team he joins. He brings a diverse skill set and can wear many different hats. Andre is a true digital marketer, loves the industry, and is a truly great professional.

Lael Reiken

Operations Director
at Brand & Mortar

Working with Andre was a real pleasure. I found him as someone with great experience and deep knowledge of business solutions. Proactive, dynamic, totally organized & brilliant digital marketing manager. Energetic, Detail-oriented team player & broad-minded digital marketing manager - that's him! We worked on various projects and I was impressed by his manner of doing a great job. He learns quickly and I'd have no hesitation in working with Andre again in the future.

Kushal HP

Digital Product Strategist
at Resulta

Andre is an extremely knowledgeable and more important, a generous person who is willing to share his knowledge and passion.

Andre is a hard worker, dedicated and I’m sure that he always will be a great asset to any work force.

Ane Oliveira

Performance Marketing Manager
at Wattpad

It was a great experience working with Andre at Brand & Mortar. He is a knowledgeable digital marketing manager who is responsible and dedicated. He is a strategic thinker with excellent project management skills. He is absolutely a great person to work with!

Ayaka Rogoza

Frontend Developer
at Brand & Mortar

Andre is an outstanding professional—analytical, forward-thinking, and creative. We worked as peers for three years and built a strong partnership, collaborating on successful initiatives across our regional markets. He develops strong relationships with colleagues and is a true team player.

Patrícia Gouvêa

Regional Trade Marketing

at Sony Electronics

Career Timeline

2023–Present
Marketing, AI & Purpose-Driven Growth

AI is reshaping how organizations analyze, automate, personalize, and execute marketing. At the same time, trust, customer experience, and measurable impact have become increasingly important.

I entered a new chapter combining marketing leadership with nonprofit growth, teaching, authorship, and mentoring. At Israel Magen Fund of Canada, I helped build the organization from its early stages, developing the marketing, digital, donor engagement, analytics, and operational infrastructure required to support rapid growth.

From February 2024 to March 2025, I also taught postgraduate Digital Marketing and Web & Conversion Analytics at Centennial College, bringing real-world campaign experience, analytics, and performance measurement into the classroom.

2017–2023
Canada & the Globalization of Digital Marketing

Marketing became increasingly omnichannel and data-driven. CRM, social media, ecommerce, programmatic advertising, customer journeys, and performance measurement moved closer together, while brands increasingly operated across markets rather than through isolated channels.

After moving to Canada, I expanded my experience across digital strategy, performance marketing, ecommerce, CRM, analytics, and international marketing.

From 2018 to 2020, I led digital and performance marketing for Canadian and U.S. consumer brands at Brand & Mortar in Toronto. I then joined Resulta in 2020, progressing from Digital Marketing Manager – Growth & Innovation to Senior Marketing Manager – Global Accounts. By 2023, I was leading international digital growth and customer acquisition initiatives for 17 brands across North America, Europe, Australia, and Latin America.

2015–2018

Entrepreneurship & Digital-First Business

Ecommerce, social media, marketplaces, influencers, and mobile behaviour were rapidly changing how consumers discovered and purchased products and services. Retailers increasingly needed to connect physical and digital experiences.

I co-founded DHS Flats, a digital-first vacation rental management business, and helped scale the operation from launch to 48 managed properties. I led growth strategy, performance marketing, digital distribution, pricing, and customer acquisition, applying digital marketing directly to building and scaling a business.

2009–2016
Consumer Electronics, Retail & Data-Driven Trade Marketing

Consumer electronics was undergoing extraordinary transformation. Smartphones, tablets, connected devices, new audio formats, and increasingly sophisticated retail environments were changing both products and purchasing behaviour. Data was also becoming increasingly important to retail and channel decision-making.

I spent nearly eight years at Sony Electronics Brazil, progressing through Head of Trade & Experiential Marketing, Competitive Intelligence Manager, and National Trade Marketing Manager.

My work spanned GTM, product launches, retail and channel strategy, experiential marketing, market intelligence, positioning, pricing, assisted selling, sponsorships, and national retail execution across more than 6,000 locations. I worked closely with Product, Sales, agencies, retailers, and Sony’s Global HQ to connect brand and product strategy with measurable commercial performance.

2003–2008

Digital Marketing Meets Brand & Trade Marketing

Broadband adoption was accelerating, search and online advertising were growing, and companies were beginning to treat digital as an established marketing channel. At the same time, retail, product positioning, and trade marketing remained essential to commercial growth.

During this period, I expanded beyond my entrepreneurial digital beginnings into agency leadership, trade marketing, and hands-on retail business management.

As Digital Marketing Director and Co-Owner at Icorp, I led digital initiatives for organizations including TIM Brasil, Beach Park, and Dufry. At Hagua and OEM Comunicação, I developed my experience in strategic planning, integrated communications, and client management. I later joined GAMA Italy Professional, focusing on trade marketing, distribution, and retail execution.

At MyShoes/Arezzo&Co, I took on direct responsibility for product marketing and retail operations, managing assortment, pricing, merchandising, inventory, and P&L across two stores. This experience strengthened my understanding of how consumer behaviour, product decisions, and marketing execution translate into commercial results.

1996–2002

The Beginning of My Digital Journey

Brazil's commercial internet was just beginning. Websites were experimental, digital advertising was in its infancy, social media did not yet exist, and companies were only starting to understand how the internet might transform communication and commerce.

At 18, I founded Inovação Comunicação Interativa during the early years of Brazil’s commercial internet. What began as an entrepreneurial venture became an award-winning digital agency, allowing me to build a business while helping organizations understand and adopt an entirely new marketing medium.

That experience established a perspective that has stayed with me throughout my career: technology changes constantly, but effective marketing still begins with understanding people and solving real business problems.