About Andre Havro
Check out my articles published at Digital Agency Network - DAN
Entrepreneur, Mentor, and Expert in Brands and Digital Business
I'm an internet pioneer specializing in marketing and branding strategy with over 25 years of digital and beyond-the-line experience, including POS activations, events, and sponsorships on both the client and agency sides.
When I started using my marketing skills to create digital communication at the dial-up age, I had no idea that the way consumers interact with brands would change so much. In 1995, still as an architecture student, I founded one of the first communication agencies fully dedicated to digital media – it was one of the first digital agencies in Brazil at a time when there were no digital agencies. This is how Inovação Comunicação Interativa emerged, one of the largest and most awarded digital agencies in Brazil between 1996 and 1998.
In 1997, I was co-founder and president of the Association of Information Technology Companies – AETI. A national, non-profit organization to help business development, professionalization, and qualification of IT service companies. Later this year, I decided to study web design at the Massachusetts College of Art and Design in Boston – a significantly innovative course for the time. Thanks to ICQ, it was also one of my first home office experiences, online meetings, and remote business management.
Back in Brazil, the market began to understand the importance of the internet as a business generator. My agency was already consolidated and managed the digital communication of multinational companies in different segments such as telecommunications, hotels, shopping malls, construction companies, and hospitals. In 2002, Inovação merged with iCorp/Ag, creating the largest digital agency in the Northeast of Brazil.
In 2005, while I was studying Mass Communication at FAPE, I was invited by O&M Comunicação to be Account Director with the challenge of implementing a digital communication department in one of the most traditional agencies in the region. In 2007, I was hired as Director of Marketing Strategies & Planning at Concept/Hagua - a marketing agency specializing in regional communication strategies for multinationals that wanted to penetrate Brazil's Northeastern market.
In 2008 I had the pleasure of being part of the Sony Brazil marketing team, where I worked for almost seven years in different positions. As National Trade Marketing Manager, I led a front-end sales team with over 400 brand ambassadors, helping the company achieve record sales in 2014.
In 2011 I won the Top Gold MBA award as the best student of the year in the MBA in Marketing & Sales at the CEDEPE Business School.
In 2015, I founded DHS Flats, a vacation rental management startup in Brazil's most popular tourist destination – the breathtaking Porto de Galinhas beach in Pernambuco.
Between 2018 and 2020, living in Canada, I led the digital strategies department at Brand&Mortar, a marketing agency based in Toronto. I was responsible for digital brands such as Second Cup Coffee Co, Avanza Sports - Real Madrid, and Palmer's Skin Care. In addition, I was a columnist for the Digital Agency Network – DAN, an American institution that aims to support the digital marketing industry worldwide.
In 2020 I was invited to be Digital Marketing Manager at Resulta, a global marketing agency based in Canada with sister companies in South Africa, Spain, and England.
Since 2018 I have been helping young professionals enter the digital marketing market, sharing my experience through the MentorCruise Digital Marketing Mentorship Program.
Honors & Awards
The best student of the year (CEDEPE TOP Gold MBA 2011).
Outstanding Employee title at Sony for two consecutive years (2010, 2011).
SONY CPG Award - Best Project of the Year for Sony audio (2009)
Winner of the iBest Awards. Best website of the year with TIM Telecom (2002).
2nd place in the national ranking of the best agencies in Brazil (2002).
"Andre was a regular prize winner in Sony Brasil as he has constantly achieve goals in sales team. His dedication and contribution made Sony Brasil to grow sales twice in 3 years. Andre led sales team with passion, intelligence and challenger's spirit to strive for big goals. I wish Andre taking numerous leading position in Sales/Marketing field as well as management."
President Sony Brasil, 2009 - 2012
I help young talents and entrepreneurs worldwide take their vision to new heights in Digital Marketing.
My work experience is diverse and includes:
Real Estate | Law | No-Profit | Cannabis
CPG | Automotive | Sports Betting
Pharmacy | Beauty | Food | Beverage | Optic
Tourism & Hospitality
Hotels | Event Venues | Amusement Park
I currently live in breathtaking Nova Scotia, Canada, where I continue to help clients from all over the world solve tough challenges, build brands and take their businesses to new heights.
Clients I've Worked With
Some notable multinational brands I've been fortunate to work with:
Second Cup Coffee Co.
A Canadian restaurant chain which more than 190 cafes nationwide
A Japanese multinational conglomerate
The largest Italian telecommunications services provider in revenues and subscribers
One of the longest-standing proprietors of skin and hair care products in the US
An American multinational food, snack, and beverage corporation
Gama Italy Professional
Premier hair products present in over 50 countries worldwide
A global travel retailer with operations in 64 countries
Avanza Sports - Real Madrid CF
A global sports company with a direct presence in 13 countries