I mentor people and brands to grow their reputation, revenues, and impact

I'm an internet pioneer specializing in marketing and branding strategy with over 25 years of digital and beyond-the-line experience, including POS activations, events, and sponsorships on both the client and agency sides.

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With over 25 years of experience in marketing and branding strategy, I have been at the forefront of digital communication since the dial-up age. In 1996 I founded one of the first digital marketing agencies in Brazil and co-founded the Association of Information Technology Companies - AETI, which helped to professionalize and qualify IT service companies in the late 90s.

I have worked in various positions in the median and multinational companies' marketing departments. In 2014 I founded my own vacation rental startup to help cottage owners generate income from their properties. I have also been a columnist for the Digital Agency Network since 2018. 

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My career has been characterized by a commitment to results, innovation, and professionalism. I have worked hard to stay at the forefront of digital trends and have used my knowledge to create successful strategies for clients on both the client and agency sides.

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My involvement in organizations such as the Association of Information Technology Companies – AETI, Digital Agency Network, NPB - Brazilians' Networking Group, and MentorCruise demonstrates my commitment to developing the digital marketing industry since the 90s.

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Honors & Awards

• The best student of the year (CEDEPE TOP Gold MBA 2011).

• Outstanding Employee title at Sony for two consecutive years (2010, 2011).

• SONY CPG Award - Best Project of the Year for Sony audio (2009)

• Winner of the iBest Awards. Best website of the year with TIM Telecom (2002).

• 2nd place in the national ranking of the best agencies in Brazil (2002).

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