Oh, hi.
Me, in short.
I believe marketing transcends sales—it is about understanding people, creating meaningful connections, and turning those connections into measurable growth.
That belief has shaped my 20+ year career across global brands, agencies, startups, retail, and nonprofit organizations. From consumer electronics and trade marketing at Sony to international agency campaigns and building the marketing operations of a Canadian charity from the ground up, I have worked across different sides of marketing while remaining focused on one objective: connecting strategy with execution and measurable business results.
Today, I work at the intersection of integrated marketing, Go-to-Market strategy, customer growth, and digital transformation, combining traditional marketing fundamentals with modern capabilities in performance marketing, CRM, lifecycle marketing, analytics, ecommerce, and AI.
Throughout my career, I have built and managed integrated marketing programs spanning brand, product launches, GTM, retail and channel marketing, digital acquisition, CRM, customer engagement, and retention.
At Sony Electronics, I progressed through Trade & Experiential Marketing, Competitive Intelligence, and National Trade Marketing. I worked across product launches, positioning, creative briefs, retail activation, assisted selling, sponsorships, and joint business planning, collaborating with Product, Sales, agencies, retailers, and Global HQ. This experience gave me a strong foundation in how global brands translate product and business strategy into effective local-market execution.
Since moving to Canada, I have expanded that foundation through agency and marketing leadership roles, directing integrated campaigns across North America, Europe, Australia, and Latin America. My work has included performance marketing, ecommerce, CRM, lifecycle marketing, social media, analytics, conversion optimization, and AI-enabled marketing.
In the nonprofit sector, I helped build a Canadian charitable organization from early-stage operations to more than $5M in annual fundraising, developing acquisition and engagement programs while helping establish the marketing, digital, analytics, and operational infrastructure required to support rapid growth.
Entrepreneurship has also shaped how I approach marketing. I have built businesses from the ground up and worked directly with P&L, merchandising, pricing, inventory, ecommerce, customer acquisition, and operations. Those experiences reinforced something I still believe strongly: good marketing strategy has to work in the real world, not just in a presentation.
Alongside my professional work, I write and teach about marketing. I am the author of three books covering email marketing, customer engagement, digital strategy, and growth, and I have taught postgraduate courses in Digital Marketing and Web & Conversion Analytics. I also mentor marketers globally through ADPList, where I have been recognized among the Top 50 Digital Marketing Mentors worldwide.
My approach to marketing can be summarized in a principle that guides much of my work:
Diagnose first. Strategize later.
Before choosing channels, technologies, campaigns, or tactics, I believe we need to understand the business problem, the customer, and the market. Technology—including AI—can dramatically improve what marketers do, but it cannot replace sound marketing fundamentals and strategic judgment.
I’m always interested in connecting with people and organizations working on integrated marketing, GTM, customer growth, omnichannel engagement, digital transformation, and AI-enabled marketing.
Honours & Awards
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Named a Top 50 ADPList Digital Marketing Mentor out of 20,000 mentors worldwide (2024 - 2026)
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Received ZAKA Iron Swords Medal for contributions to Israel’s life-saving mission (2024)
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Recognized as an Outstanding Employee at Sony Electronics for two years (2010 - 2011)
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Awarded Best Student of the Year at CEDEPE Business School – TOP MBA Award (2011)
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Winner of the SONY CPG Award for Best Project of the Year for Sony Audio (2009)
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Winner of three iBest Awards (1998–2002)
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Achieved 2nd place in the national ranking of the best agencies in Brazil (2002)
LinkedIn Recommendations
Andre was a regular prize winner in Sony Brasil as he has constantly achieve goals in sales team.
His dedication and contribution made Sony Brasil to grow sales twice in 3 years.
Andre led sales team with passion, intelligence and challenger's spirit to strive for big goals. I wish Andre taking numerous leading position in Sales/Marketing field as well as management.
Ryuji(Ron) Tsutsui
President Sony Brazil
2009 - 2012
Andre is an immensely talented digital marketer and a great team player. His willingness to immerse himself in new markets, verticals and lines of business was a great example to set for the broader team and the results he has achieved are a testament to those efforts.
Andre is extremely positive and brings a can-do attitude to each and every project and as such sets the example for his team to follow.
Stephen Coakley
Head of Marketing
at Resulta
The experience and knowledge I gained during the years I worked with Andre have undoubtedly contributed to my professional growth and will continue to have a strategic impact on my career.
Andre is an outstanding professional who brings innovative ideas and has a remarkable ability to share his knowledge. He is someone I would definitely welcome the opportunity to work with again.
Raoni Neumann
Director, Tim Hortons & Firehouse Subs Latam & the Caribbean
Havro is a versatile and impressive professional. His work in marketing and communication is enhanced by expertise in digital projects, which takes his planning and management beyond what is expected from traditional concepts in the field.
Two characteristics are evident in his daily professional life: organization and know-how. It is excellent to work with someone who is always seeking applied knowledge and values a good workflow.
Fernando Holanda
Secretary‑General and International Affairs Advisor
Andre and I worked side-by-side at Resulta where we each managed a portfolio of brands. He brought exceptional digital marketing leadership and experience to our team and was always willing to take the time to support his teammates.
I was consistently blown away by both the speed and quality of his work. I learned a tremendous amount from him and he was a sincere pleasure to work with.
Jillian Robinson
Director of Digital Marketing
at Resulta
Working with Andre has been a real pleasure, and a constant flow of creativity, consistency and hard work that paid off! He joined the project I lead to streamline and oversee our non-search marketing activity, and his energy and dedication were a complete revolution: he took the time to strategise, advise, direct and, more significantly, coach me and my team. His expertise had direct results in a couple of months, helping me achieve results that were “firsts” in our company.
Elena Martín Ruiz
Senior Product Manager
at Medida
I've had the pleasure of working closely with Andre for over 3 years. Throughout his tenure, Andre demonstrated exceptional leadership and expertise in brand and community management. He consistently delivered outstanding results and showed unwavering dedication to his role. I highly recommend Andre for any role that requires a talented and results-driven digital marketing professional. He would undoubtedly be a valuable addition to any team.
Jamison McArthur
Head of Performance
Marketing & Media
Andre is a true professional. His knowledge, work ethic, and motivation to deliver the best results to his clients and brand are truly motivating. He is a great coworker and cares for the people he works with. He builds strong relationships with both coworkers and clients alike. He will quickly become an asset to any team he joins. He brings a diverse skill set and can wear many different hats. Andre is a true digital marketer, loves the industry, and is a truly great professional.
Lael Reiken
Operations Director
at Brand & Mortar
Working with Andre was a real pleasure. I found him as someone with great experience and deep knowledge of business solutions. Proactive, dynamic, totally organized & brilliant digital marketing manager. Energetic, Detail-oriented team player & broad-minded digital marketing manager - that's him! We worked on various projects and I was impressed by his manner of doing a great job. He learns quickly and I'd have no hesitation in working with Andre again in the future.
Kushal HP
Digital Product Strategist
at Resulta
Andre is an extremely knowledgeable and more important, a generous person who is willing to share his knowledge and passion.
Andre is a hard worker, dedicated and I’m sure that he always will be a great asset to any work force.
Ane Oliveira
Performance Marketing Manager
at Wattpad
It was a great experience working with Andre at Brand & Mortar. He is a knowledgeable digital marketing manager who is responsible and dedicated. He is a strategic thinker with excellent project management skills. He is absolutely a great person to work with!
Ayaka Rogoza
Frontend Developer
at Brand & Mortar
Andre is an outstanding professional—analytical, forward-thinking, and creative. We worked as peers for three years and built a strong partnership, collaborating on successful initiatives across our regional markets. He develops strong relationships with colleagues and is a true team player.
Patrícia Gouvêa
Regional Trade Marketing
at Sony Electronics
Career Timeline
2023–Present
Marketing, AI & Purpose-Driven Growth
AI is reshaping how organizations create, analyze, automate, and personalize marketing. At the same time, trust, customer experience, and measurable impact have become increasingly important.
I entered a new chapter combining marketing leadership with nonprofit growth, teaching, authorship, mentoring, and independent consulting. At Israel Magen Fund of Canada, I helped build the organization from its early stages by developing the marketing, digital, donor engagement, and operational infrastructure needed to support rapid growth. I also taught postgraduate Digital Marketing and Web & Conversion Analytics at Centennial College and expanded my work sharing practical marketing knowledge through books, mentoring, and content.
2017–2023
Canada & the Globalization of Digital Marketing
Marketing became increasingly omnichannel and data-driven. CRM, social media, ecommerce, programmatic advertising, customer journeys, and performance measurement moved closer together, while brands increasingly operated across markets rather than through isolated channels.
After moving to Canada, I rebuilt my career in a new market. At Brand & Mortar in Toronto, I worked with Canadian and U.S. brands including Palmer's, Second Cup, Fellowes, and Rhoziva. I later joined Resulta, where my responsibilities expanded internationally, leading a team and marketing programs for 17 brands across markets including Canada, the U.S., UK, Australia, Spain, and Brazil.
2015–2017
Entrepreneurship, Fashion Retail & Digital-First Business
Ecommerce, social media, marketplaces, influencers, and mobile behaviour were rapidly changing how consumers discovered and purchased products and services. Retailers increasingly needed to connect physical and digital experiences.
After seven years at Sony, I returned to entrepreneurship. As a franchise owner and marketing leader with MyShoes/Arezzo&Co, I experienced retail from the owner's perspective—with responsibility extending beyond marketing into P&L, merchandising, pricing, inventory, forecasting, ecommerce, and store performance.
During the same entrepreneurial period, I co-founded DHS Flats, applying digital acquisition and marketplace strategies to hospitality and building the operation from the ground up.
2008–2015
Consumer Electronics, Retail & Data-Driven Trade Marketing
Consumer electronics was undergoing extraordinary transformation. Smartphones, tablets, connected devices, new audio formats, and increasingly sophisticated retail environments were changing both products and purchasing behaviour. Data was also becoming increasingly important to retail and channel decision-making.
I spent seven years at Sony Electronics Brazil, progressing through Trade & Experiential Marketing, Competitive Intelligence, and National Trade Marketing.
My work ranged from retail activation and experiential programs to product launches, market intelligence, pricing, positioning, joint business planning, sponsorships, and national trade strategy. I worked closely with Sales, Product, Engineering, agencies, retailers, and Sony's Global HQ.
2003–2008
Digital Marketing Meets Brand & Trade Marketing
Broadband adoption was accelerating, search and online advertising were growing, and companies were beginning to treat digital as a genuine marketing channel rather than simply an experimental presence. At the same time, traditional retail and trade marketing remained critical to commercial growth.
During this period, I expanded beyond my entrepreneurial digital beginnings. As Digital Marketing Director and co-owner of Icorp, I developed digital initiatives for major organizations including TIM Brasil, Beach Park, and Dufry. I also moved into trade marketing with GA.MA Italy Professional, adding retail execution, distribution, sales enablement, and channel strategy to the digital experience I had developed during the previous decade.
1996–2003
Pioneering Brazil's Digital Marketing Industry
Brazil's commercial internet was just beginning. Websites were experimental, digital advertising was in its infancy, social media did not yet exist, and companies were only starting to understand how the internet might transform communication and commerce.
I saw the internet as a new marketing medium and founded Inovação Comunicação Interativa, becoming part of Brazil's first generation of digital marketing entrepreneurs. What began during the early commercial internet evolved into an award-winning digital agency.
During this period, I also co-founded AETI, an initiative focused on professionalizing technology service companies as Brazil's emerging digital economy developed.
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