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Stop Guessing, Start Testing: The Quirky Secret Behind Digital Marketing Wins

Andre Havro

Feb 5, 2025

5 min read

Tags:

Digital Marketing
Email Marketing
Social Media
Advertising

Marketing
Email Marketing
Social Media

Insights

The Marketing You Do Best Is What You'll Have to Unlearn First

The Marketing You Do Best Is What You'll Have to Unlearn First

The Marketing You Do Best Is What You'll Have to Unlearn First

As AI makes marketing production cheaper, discernment becomes more valuable. Why judgement, experience, and context are the new competitive advantage.

Artificial Intelligence

The Dead Internet Theory: Why Authenticity Is Becoming the Most Valuable Asset Online

The Dead Internet Theory: Why Authenticity Is Becoming the Most Valuable Asset Online

The Dead Internet Theory: Why Authenticity Is Becoming the Most Valuable Asset Online

The future of digital strategy won’t be about producing more content. It will be about producing real content, building trust, creating genuine relationships, and communicating in spaces where humans still dominate the conversation.

Marketing to Marketers - Newsletter

The Ownership Economy: From Influencer to Founder

The Ownership Economy: From Influencer to Founder

The Ownership Economy: From Influencer to Founder

The ownership economy empowers creators to own their audience, data, content, and revenue. Learn how to shift from influencer to founder and build a lasting legacy.

Digital Since the Beginning.
Marketing for What’s Next.

I work alongside business owners and founders to identify what’s getting in the way of growth, decide what should happen next, and help make it happen.

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