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Marketing to Marketers - Newsletter

Threads: Early Success and the Challenge in Keeping Users Engaged

Threads launched fast, achieved success, but now faces the challenge of long-term user engagement. The future remains uncertain.

Social Media

The Dead Internet Theory: Why Authenticity Is Becoming the Most Valuable Asset Online

The future of digital strategy won’t be about producing more content. It will be about producing real content, building trust, creating genuine relationships, and communicating in spaces where humans still dominate the conversation.

Marketing to Marketers - Newsletter

The Ownership Economy: From Influencer to Founder

The ownership economy empowers creators to own their audience, data, content, and revenue. Learn how to shift from influencer to founder and build a lasting legacy.

Marketing

Maple Syrup Patriotism: Canadian Advertising Embraces Local Pride

Canadian brands are embracing local pride, turning 'Made in Canada' into a movement. Is this the future of Canadian advertising?

Marketing

Helping people and brands to grow their online reputation, revenues, and social impact.

With over two decades of experience in marketing, I help brands grow through strategy, innovation, and customer-centric thinking. I’m passionate about building high-performing teams and driving digital transformation that delivers real impact.

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