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5 Ways to Build an Amazing Brand Value

Brand equity is the value that positively influences the way the customer thinks, feels, and acts to the brand.

Marketing

The Ownership Economy: From Influencer to Founder

The ownership economy empowers creators to own their audience, data, content, and revenue. Learn how to shift from influencer to founder and build a lasting legacy.

Marketing

Maple Syrup Patriotism: Canadian Advertising Embraces Local Pride

Canadian brands are embracing local pride, turning 'Made in Canada' into a movement. Is this the future of Canadian advertising?

Marketing

Omnichannel: Driving Real Results Through Integrated Experiences

Drive sales with omnichannel marketing. Learn how to unify data & create personalized experiences across all touchpoints.

Marketing

Helping people and brands to grow their online reputation, revenues, and social impact.

With over two decades of experience in marketing, I help brands grow through strategy, innovation, and customer-centric thinking. I’m passionate about building high-performing teams and driving digital transformation that delivers real impact.

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